About Rooted Theory
Hey!
I’m Dominic! — landscape designer, plant enthusiast, and the face behind Rooted Theory. With a background in landscape architecture and a lifelong love of plants, I’ve spent the last 25+ years helping people create outdoor spaces that feel beautiful, personal, and alive. And everyone's invited to watch!
Content Creator
As a content creator, I’m passionate about crafting high-quality, cinematic videos that both educate and inspire. I believe landscape design deserves thoughtful storytelling — from wide drone shots to hands-in-the-dirt close-ups.
Whether I’m sharing a DIY tutorial, testing plant varieties, or documenting a full yard transformation, I focus on content that’s visually compelling and genuinely helpful. My goal is to connect with people through creative, useful stories that bring great landscape ideas to life.
Expert Media Partnership
With a highly engaged audience in the landscape and gardening space, I collaborate with brands that align with my values of creativity, sustainability, and quality. From tools and materials to plants and outdoor products, I help brands tell authentic stories through video, product integration, and social campaigns that resonate with real homeowners and DIYers. With a dedicated in-house production team, we deliver top quality content for our media partners and collaborators.